Experience & Expertise

EXPERIENCE & EXPERTISE

More Than a
Website Designer.

I bring design, development, marketing, SEO, accessibility, and problem-solving together to create digital experiences that work for both people and businesses.

THE BIG PICTURE

Creative thinking meets technical problem-solving.

I’m a web designer and front-end developer with a background that spans design, marketing, SEO, accessibility, and digital strategy.

My experience has grown far beyond simply building pages. I work across the entire website experience, from structure and visual design to development, content, search visibility, analytics, accessibility, troubleshooting, and ongoing maintenance.

That combination allows me to look at a project from both the creative and technical sides while keeping the business and the people using the website at the center of the work.

WHAT I BRING

A skill set built
across disciplines.

01

Web

Designing and building websites that are responsive, usable, and built to support real business goals.

WordPress
Divi
HTML & CSS
JavaScript
Basic PHP
Responsive Design
UX / UI
Website Troubleshooting
02

Marketing

Connecting websites to the marketing, search, and measurement systems that help businesses grow.

Technical SEO
On-Page SEO
Google Analytics 4
Search Console
Google Tag Manager
SEMrush
HubSpot
Salesforce
03

Creative

Bringing visual communication into the digital experience through design, branding, and content.

Graphic Design
Web Design
Branding
Logo Design
Photography
Photo Editing
Digital Graphics
Visual Communication
04

Strategy

Looking beyond the page to understand the audience, business, accessibility, and bigger picture.

Accessibility
WCAG 2.1 AA
User Experience
Content Structure
Information Architecture
Client Communication
Problem Solving
Project Management
PROFESSIONAL EXPERIENCE

Experience that goes beyond the job title.

Mass Media Designs

Web Designer / WordPress Developer

June 2021 – Present

I work across a large portfolio of production websites, combining web design, front-end development, SEO, accessibility, troubleshooting, marketing technology, and ongoing website support.

Web Design & Development

Design, build, update, and maintain responsive WordPress websites using WordPress, Divi, HTML, CSS, JavaScript, and basic PHP. Create custom layouts, page structures, navigation systems, forms, interactive elements, and responsive experiences.

Website Management

Support more than 80 production websites through development, maintenance, content updates, functionality changes, troubleshooting, plugin management, and ongoing improvements across live and staging environments.

SEO & Analytics

Work with technical and on-page SEO, metadata, structured data, keyword research, Google Analytics 4, Search Console, Google Tag Manager, SEMrush, Yoast SEO, and Google Site Kit to improve search visibility and understand website performance.

Accessibility

Apply WCAG 2.1 Level AA and ADA accessibility principles to website structure, navigation, forms, color and contrast, content organization, and front-end implementation. Build accessibility improvements beyond simply relying on plugins.

Marketing & Integrations

Work with Gravity Forms, HubSpot, Salesforce, Mailchimp, analytics tracking, lead generation tools, and website integrations while helping connect the website experience to broader marketing goals.

Problem Solving

Troubleshoot front-end issues, plugin conflicts, responsive behavior, forms, integrations, and functionality using browser developer tools and a practical understanding of how WordPress websites work behind the scenes.

The bigger role: I regularly work at the intersection of design, development, marketing, accessibility, SEO, and client communication. That means understanding the goal behind a request, figuring out what needs to happen technically, and turning it into a solution that works.

FSM

Freelance Technical SEO

Provided technical SEO support focused on helping websites become easier for search engines to understand while improving the overall structure and user experience.

Technical SEO analysis and recommendations

On-page SEO and website structure

Metadata and structured data

Search Console and analytics analysis

GermFree Innovations

Marketing / Digital Support

2020 – 2021

Worked across marketing, website management, branding, content, e-commerce, sales support, and visual communication in a fast-moving environment.

Website updates and digital content

Branding guidelines and visual materials

Sales and partner materials

E-commerce, social media, photography, and image editing

TECHNICAL SKILLS

A broad technical toolkit.

My skill set sits between creative work and technical implementation. I understand how the pieces work individually, but more importantly, I understand how they need to work together.

01

Web & Front-End

WordPress
Divi
HTML5
CSS3
JavaScript
Basic PHP
Responsive Web Design
Custom CSS
UX / UI
Browser Developer Tools
Website Troubleshooting

02

SEO & Analytics

Technical SEO
On-Page SEO
Keyword Research
Google Analytics 4
Google Search Console
Google Tag Manager
SEMrush
Yoast SEO
Google Site Kit
Metadata
Structured Data

03

Marketing & Integrations

HubSpot
Salesforce
Gravity Forms
Mailchimp
CRM Integrations
Analytics & Tracking
Lead Generation
Content Management
Digital Marketing

04

Accessibility

WCAG 2.1 Level AA
ADA Accessibility
Semantic HTML
Accessible Navigation
Accessible Forms
Color & Contrast
Content Structure
Keyboard Accessibility
Accessibility-Focused CSS

05

Design & Visual

Graphic Design
Web Design
UI Design
UX Design
Branding
Brand Guidelines
Logo Design
Photography
Photo Editing
Digital Graphics
Print Design

06

Website Infrastructure

Kinsta
WordPress Hosting
Production Websites
Staging Environments
Plugin Management
Website Maintenance
Website Updates
Front-End Troubleshooting
Performance Monitoring

What this means in practice: I don’t approach websites as isolated pieces of design or code. I understand the relationship between the visual experience, the underlying structure, search visibility, accessibility, marketing tools, and the business goals behind the website.

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

I believe strong fundamentals matter.

The web is constantly changing, so I make a point of continuing to learn. My recent training has focused heavily on front-end development and the fundamentals behind the websites I work on every day.

Recent Certifications

Front-End Development

W3Schools · April 2026

JavaScript

W3Schools · April 2026

PHP

W3Schools · April 2026

SQL

W3Schools · April 2026

CSS Certification Exam

W3Schools · March 2026

HTML Certification Exam

W3Schools · March 2026

Additional Professional Development

HTML Essential Training

LinkedIn Learning

January 2022

Structured Data for Beginners

Yoast SEO

August 2021

Advanced Google Analytics

Google

January 2021

Still learning. Certifications are not the finish line for me. They are part of an ongoing effort to understand the fundamentals more deeply, strengthen the skills I already use professionally, and keep expanding what I can bring to a project.

EDUCATION

Always learning.
Always building.

Bowling Green State University

Higher Education

My education at Bowling Green State University provided a foundation for communication, creative thinking, and professional development that continues to influence the way I approach digital work.

Since then, much of my professional development has happened through hands-on experience, continued technical training, certifications, and working directly with real-world websites and business needs.

PROFESSIONAL STRENGTHS

What I bring to the table.

Skills can be taught. The way you approach a problem, communicate with people, and take ownership of the work matters just as much.

01

Creative + Technical

I understand both the visual side of a website and the technical structure behind it. I can think about design, usability, code, content, SEO, accessibility, and business goals at the same time.

02

Problem Solver

When something isn’t working, I want to understand why. I troubleshoot, research, test, and find practical solutions instead of simply working around the problem.

03

Fast Learner

I am comfortable learning new tools, platforms, technologies, and processes when a project requires them. I don’t need to know everything on day one to figure something out.

04

Client Translator

I can take a technical problem or a complicated website concept and explain it in a way that makes sense to someone who doesn’t live in the digital world.

05

Deadline Focused

I am comfortable managing multiple priorities, shifting between projects, and getting work across the finish line. I care about quality, but I also understand that projects have deadlines.

06

Big Picture Thinker

I look beyond the individual task. A website change can affect SEO, accessibility, usability, content, analytics, marketing, and the client’s goals. I naturally think about those connections.

A little bit of everything is actually my strength.

I have always been a bit of a jack of all trades. Instead of seeing that as a weakness, I have learned to use it as an advantage. I can move between design, development, marketing, SEO, accessibility, content, troubleshooting, and client communication without losing sight of the bigger goal.

THE VALUE I BRING

I see the whole picture.

The biggest advantage I bring to a project is the ability to connect different parts of the digital experience. I don’t see design, development, marketing, SEO, accessibility, and content as separate pieces. They all influence each other.

DESIGN + DEVELOPMENT

Ideas that can actually be built.

I understand the relationship between visual design and the technology required to make it work. That allows me to think creatively while still considering structure, responsiveness, functionality, and maintainability.

MARKETING + TECHNOLOGY

Websites built with a purpose.

A website should do more than look good. I think about how people find it, navigate it, interact with it, and ultimately take action. SEO, analytics, forms, integrations, content, and user experience all play a role.

SEO + UX

Search engines and people both matter.

Good SEO and good user experience should support each other. I understand how structure, content, metadata, navigation, performance, and accessibility can influence both how a site is discovered and how it is experienced.

ACCESSIBILITY + BUSINESS

Better experiences for more people.

Accessibility is not simply a compliance checkbox. I think about how structure, navigation, forms, contrast, content, and interaction affect real people while also considering the organization’s goals and responsibilities.

CREATIVE + PROBLEM SOLVING

Finding the way forward.

Not every project comes with a perfect set of instructions. I am comfortable researching, experimenting, troubleshooting, asking questions, and figuring out what needs to happen next.

COMMUNICATION + EXECUTION

Ideas don’t matter if they don’t get finished.

I am a deadline-focused person who likes to see projects move forward. I can communicate with clients and stakeholders, translate needs into practical tasks, and stay involved from the initial idea through execution.

THE BOTTOM LINE

I bring more than one skill set to the table.

I bring the ability to move between creative thinking and technical problem-solving, understand the business behind the project, communicate with the people involved, and keep learning when the work demands something new.

STILL GROWING

I don’t think you’re ever finished learning.

The web changes too quickly for any of us to know everything. That’s part of what I enjoy about this field. There is always another problem to solve, another technology to understand, another better way to approach something.

My goal is not to become an expert in everything. It’s to keep building a strong foundation, stay curious, understand how things work, and continue expanding what I can bring to the projects I work on.

LET’S WORK TOGETHER

Looking for someone who can see the bigger picture?

Whether the challenge is a website, a digital experience, a marketing goal, an accessibility problem, or something that needs to be figured out from scratch, I’d love to talk about it.

Let’s Talk View My Work