Featured Project
3D Wellness
Rebuilding a wellness brand on a tight timeline with strategy, content, photography, and AI-assisted workflow.
The Challenge
3D Wellness needed a refreshed website on a very tight timeline. The owner was preparing to sell the business and wanted a website that better represented the current direction of the brand, but she did not have the time or energy to provide all of the copy and imagery needed for a full website rebuild.
We had approximately one month to take the project from concept to launch, including content development, design, photography, revisions, client approval, and pushing the finished site live.
The challenge was creating a website that could clearly explain what 3D Wellness offered while capturing the deeper focus of holistic wellness and making the information easier for potential clients to discover.
What I Noticed
The existing website was not a bad website. It simply no longer reflected what the current owner wanted for the business or where she wanted the brand to go.
The new website needed to feel more current, informative, and intentional while giving potential clients a better understanding of holistic wellness and the services available through 3D Wellness.
The Approach
Because of the timeline and limited availability of client-provided content, I used AI as a workflow tool throughout the project. This was done at the client’s request and with client approval.
AI helped accelerate the initial content development process, but the work did not stop there. I researched information through external sources, reviewed and refined AI-generated content, adjusted the messaging to accurately represent 3D Wellness, and deliberately incorporated relevant keywords to strengthen the site’s SEO foundation.
The client also supplied AI-generated imagery for portions of the website, while I handled the photography for the team and other original website imagery.
This became a collaborative process between the client and myself, with the goal of creating a finished website that could realistically be completed within the one-month deadline.
Working With AI
This project gave me an opportunity to use AI in a practical web design workflow rather than treating it as a replacement for the creative process.
AI helped move the project forward quickly, but the final content still required research, editing, fact-checking, keyword refinement, and human judgment.
I used external sources to support and refine the information, then shaped the content around the way 3D Wellness wanted to communicate its services and specialties.
Photography
In addition to the website design and development, I handled a large photography component for the project.
We completed a photo shoot for the team and incorporated those original images throughout the website. The photography helped give the site a more authentic representation of the people behind 3D Wellness while complementing the AI-generated imagery provided by the client.
All photography and imagery used on the site was approved by the client.
SEO & Content
SEO was an important consideration throughout the project.
I reviewed existing and AI-generated content, identified opportunities to incorporate relevant search terms more deliberately, and refined the copy so the site could better communicate what 3D Wellness offers to both users and search engines.
The goal was not simply to add keywords, but to make the content more useful and intentional.
Technical
WordPress · SEO-focused Content · AI-Assisted Workflow · Photography · ADA Plugin · Responsive Web Design
The site utilizes an ADA accessibility plugin, although the website is not presented as fully ADA compliant.
What I Did
- Designed and developed the website
- Reworked the site’s content and messaging
- Used AI to accelerate content development
- Researched and refined information using external sources
- Edited and fact-checked AI-generated content
- Incorporated SEO-focused keywords into website copy
- Planned and completed team photography
- Integrated client-provided AI-generated imagery
- Structured content around 3D Wellness services and specialties
- Managed revisions and client feedback
- Worked within an approximately one-month launch timeline
- Prepared and pushed the finished website live
My Role
Web Design · WordPress Development · Content Strategy · AI-Assisted Workflow · SEO Content · Photography · UX · Client Collaboration
The Result
The result was a modern, information-rich website that the owner loved.
The new site gave 3D Wellness a stronger digital presence while making its holistic approach to wellness easier for potential clients to understand. The owner was particularly happy with the overall look and feel of the site and the more modern, technology-forward experience.
The new website also helped generate outreach from new potential clients, giving the business a stronger platform for connecting with people who were looking for its services.
Most importantly, the project proved that a tight timeline and limited client resources did not have to limit the quality of the final product.
The Takeaway
3D Wellness was one of those projects where the process became just as interesting as the finished website.
It challenged me to work quickly, make thoughtful decisions with limited source material, and use AI as a tool without relying on it to make the decisions for me.
It also gave me the opportunity to combine several parts of my skill set in one project: web design, content development, SEO-focused writing, research, photography, client collaboration, and emerging AI workflows.
The project reinforced something I value in web design: sometimes the best solution is not about having perfect resources from the beginning. It is about knowing how to work with what you have and turn it into something useful, accurate, and meaningful.